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This program focuses on the intricacies of creating and managing marketing campaigns and exposes students to marketing principles, trends, strategies, policies, and innovations.
BSBA Marketing and Advertising Management graduates will be fully equipped with competitive skills and relevant theoretical knowledge in conducting sound and valid market research to develop strategic marketing plans realized through Integrated Marketing Communications campaigns.

iACADEMY Buendia Campus
324 Senator Gil J. Puyat Ave.
Bel-air, Makati City Philippines 1209

iACADEMY Nexus Campus
7434 Yakal Street,
Barangay San Antonio,
Makati City Philippines 1203