iACADEMY School of Business and Liberal Arts students

School of

Business and Liberal Arts

The School of Business and Liberal Arts offers programs and courses in both business-related subjects and liberal arts disciplines. It aims to provide students with a well-rounded education that combines practical skills and a strong foundation in business, marketing, real estate management, accountancy, and psychology. This combination of business and liberal arts education is designed to develop students' critical thinking, problem-solving, communication, and leadership skills, essential in today's complex and interconnected world and to bridge the gap between academe and industry to prepare students with a comprehensive education that combines practical skills with a broader understanding of the world, society, and culture.

Marketing Management program

Bachelor of Science in Business Administration Major in

Marketing Management

Prepare to become a marketing professional through a curriculum that combines creativity, strategy, data-driven decision-making, and real-world business experience. With a 900-hour industry internship and experiential learning opportunities, students develop the competencies to create impactful marketing campaigns, build strong brands, analyze consumer behavior, and drive business growth while working alongside professionals in leading organizations.

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Digital Media Management program

Bachelor of Science in

Digital Media Management

Build a career at the intersection of digital innovation, content, and business. The BS Digital Media Management program equips students with the knowledge and practical skills to manage digital platforms, develop data-driven content strategies, execute integrated marketing campaigns, and leverage emerging technologies to grow brands in today's digital landscape. Through industry immersion, experiential learning, and hands-on projects, students gain real-world experience while collaborating with professionals across the media, marketing, and creative industries.

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Real Estate Management program

Bachelor of Science in

Real Estate Management

The Bachelor of Science in Real Estate Management aims to prepare the graduates for a career in the field of Real Estate Management in various corporations and institutions as licensed professionals whether in the practice of salesmanship, brokerage, appraisal and consultancy, including the local government practice of assessors and appraisers. It prepares students to be proactive and responsive to the total environment by providing technical, interpersonal and conceptual skills in the areas of real estate management. Theory is blended with practicum activities to give the students a broad and enriched base for a career in real estate service practice.

Business degree holders may finish the program in three terms. Non-business degree holders may finish in five terms. A TOR evaluation will be done to determine whether one is in the business or non-business standing.

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Psychology program

Bachelor of Arts in

Psychology

Develop the knowledge and practical skills to understand human behavior and promote individual and organizational well-being. Through a curriculum grounded in psychological assessment, industrial-organizational psychology, clinical and counseling foundations, research, and the behavioral sciences, students are prepared to address real-world challenges in mental health, the workplace, education, and the community.

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Accountancy program

Bachelor of Science in

Accountancy

Powered by PwC Philippines, this pioneering fast-track accountancy program is designed for second-degree learners aspiring to become Certified Public Accountants (CPAs) in today's technology-driven and globally connected business environment.

Build a strong foundation in financial accounting, auditing, taxation, management accounting, accounting information systems, financial management, and professional ethics through a curriculum enriched by industry expertise, real-world applications, and the guidance of experienced faculty and practitioners.

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