Marketing Management

Gain competitive skills and relevant theoretical knowledge to develop strategic marketing plans, as well as conduct sound and valid market research!

The Bachelor of Science in Business Administration with Specialization in Marketing focuses on the intricacies of creating and managing marketing campaigns, exposing students to marketing principles, trends, strategies, policies, and innovations. Graduates are equipped with competitive skills and relevant theoretical knowledge to conduct market research and develop strategic marketing plans through Integrated Marketing Communications campaigns. A distinctive feature of the program is that the majority of upper-level courses include a practical project component, giving students the opportunity to apply classroom theory to real business situations.

Student Work

Marketing Management Alumni

Marketing alumnus Carl Anthony Sia shares how iACADEMY helped shape his journey to becoming a Game Changer.

Ready to be a game changer?

Start your application at iACADEMY for SHS or College and elevate your learning experiences with our specialized curriculum that guarantees 96% job placement rate.